Our Story

We are a true family business. We have used our experience in neutriceuticals, health care, medical practice, and yoga to inspire balance in mind, body, and spirit.

Principles

Founded on the principle that you already have what you need to thrive, we focus on freeing the good already within you, not just eliminating the bad - we're stewards of whole health for your modern well-being.

Our blends are the perfect solution to everyday challenges - from boosting energy to improving sleep - that frees the transformative power of adaptogens.

Get to know us, and discover the passion that drives our mission.

Meet Our Team

Carly K. Alarcon

Chief Executive Officer & Co-Founder

Meet Carly K. Alarcon, our Chief Executive Officer. Carly is a pro in running businesses, planning strategies, and leading teams. A key to our success has been Carly's skills in managing people and making businesses work better. Plus, she's a certified yoga instructor and life coach that is passionate about inspiring others to lead happy, genuine, and fulfilled lives.

Dr. Eduardo J. Alarcon

Chief Scientific Officer & Co-Founder

Meet Dr. Eduardo J. Alarcon, our Chief Science Officer. Dr. Alarcon is a practicing physician with a background in pharmacology that he uses to guide our vision and product development. Dr. Alarcon's commitment to holistic care sparked our shared goal of balanced well-being for modern day living.

Alexandros Michaelides

Chief Wellness Officer & Co-Founder

Meet Alexandros M. Michaelides, our Chief Wellness Officer. Alexandros is a pro in human resources and data analysis. Plus, he's a certified yoga instructor who practices caring for the whole person. Alexandros uses his knowledge to help people achieve living a balanced life.

Victor E. Alarcon

Chairman, Chief Strategy Officer & Co-Founder

Meet Victor E. Alarcon, our Chairman and Chief Strategy Officer. His role at yvb™ revolves around bringing creativity, innovation, and simplicity to continuously evolve. Victor helped start yvb™ with the goal of living in balance - through self-acceptance and self-empowerment - to reach true high performance.