Cookie Policy
What we store on your device, why, and how to change it.
Last Updated: August 20, 2026
What cookies are
Cookies are small files a website stores on your device. We also use closely related technologies — browser storage and tracking pixels — and we treat all of them the same way in this policy and in your preferences.
Your choices
If you are visiting from the UK, the EEA, Switzerland, or Brazil, nothing beyond the strictly necessary cookies runs until you accept. Everywhere else, non-essential cookies run by default and you can reject them at any time. Either way, you can change your mind whenever you like — and if your browser sends a Global Privacy Control signal, we treat that as a rejection automatically.
Strictly necessary
Required to run the shop. These cannot be switched off, because without them your cart would not work and we could not remember your cookie choices.
| Name | Provider | Purpose | Duration |
|---|---|---|---|
| yvb_consent | yvb | Stores your cookie choices so we do not ask again and can prove what you consented to. | 12 months |
| yvb_region | yvb | Records whether your country requires opt-in consent, so we show you the right choices. | 12 months |
| shopify-cart-id, shopify-cart-order, shopify-discount-code | yvb (browser storage) | Keeps the items in your cart and any discount code you arrived with. | Until cleared |
| theme | yvb (browser storage) | Remembers whether you chose light or dark mode. | Until cleared |
Analytics
Help us understand how the site is used so we can improve it. Set only with your consent.
| Name | Provider | Purpose | Duration |
|---|---|---|---|
| _ga, _ga_F4NF5525SV | Google Analytics | Distinguishes visitors and sessions so we can see which pages and products work. | Up to 2 years |
| _gid | Google Analytics | Distinguishes visitors over a short window. | 24 hours |
| ph_* | PostHog | Product analytics, heatmaps, and session replay. Form inputs are masked before anything is recorded. | 12 months |
Marketing
Let us show relevant offers, measure our advertising, and run our email sign-up forms. Set only with your consent.
| Name | Provider | Purpose | Duration |
|---|---|---|---|
| _gcl_au, _gcl_aw, _gcl_dc | Google Ads | Measures whether an ad led to a purchase, and supports remarketing. | Up to 90 days |
| _fbp, _fbc | Meta (Facebook, Instagram) | Measures ad performance and matches conversions to campaigns. | Up to 90 days |
| __kla_id | Klaviyo | Powers our email sign-up forms and links your activity to your email subscription. | 2 years |
| yvb_email, yvb_klaviyo_cid, yvb_browser_id | yvb (browser storage) | Identifies you across visits so our emails and analytics stay joined up. | Until cleared |
Checkout
Our checkout is hosted by Shopify on a separate domain. Cookies set there are governed by Shopify's own privacy controls, which is why your choices here do not carry across to the checkout page.
Managing cookies in your browser
You can also block or delete cookies through your browser settings. Doing so may break parts of the site, including your cart. For more on how we handle personal information generally, see our Privacy Policy.
Contact
Questions about this policy? Reach us at care@feelyvb.com.